Les marques : sagesses et folies
Description
Que dit notre attachement aux marques de notre vie d'humain, de citoyen, d'individu social?... Christophe Pradère décrypte pour nous nos plus profondes motivations...
Following his international studies in marketing between Paris, Berkeley, Tokyo and Beijing and a design training at the Milan Domus Academy, Christophe Pradère began his career in Asia as Brand Design Manager for a skincare brand.His career then led him to Euro RSCG Design where he was responsible strategically for the corporate pole and creatively for the retail pole, earning the trust of numerous major brands.
At the end of 2000, Christophe Pradère created a global design entity for the innovative and prestige industries markets, integrated in the heart of BETC Euro RSCG, that he renamed BETC Design six years later.
Christophe Pradère rethinks the brand experience through a holistic approach to design, enriched by anthropology and sociology. He founded a new global strategic and creative method, expressed in the concept of brand rituals. With this methodology, the brand experiences can be developed through the creation of products, services and places.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Following his international studies in marketing between Paris, Berkeley, Tokyo and Beijing and a design training at the Milan Domus Academy, Christophe Pradère began his career in Asia as Brand Design Manager for a skincare brand.His career then led him to Euro RSCG Design where he was responsible strategically for the corporate pole and creatively for the retail pole, earning the trust of numerous major brands.
At the end of 2000, Christophe Pradère created a global design entity for the innovative and prestige industries markets, integrated in the heart of BETC Euro RSCG, that he renamed BETC Design six years later.
Christophe Pradère rethinks the brand experience through a holistic approach to design, enriched by anthropology and sociology. He founded a new global strategic and creative method, expressed in the concept of brand rituals. With this methodology, the brand experiences can be developed through the creation of products, services and places.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx