The Ripple Effect of Audacity

In The Ripple Effect of Audacity, Lin Sok challenges the idea that impact is reserved for the loudest or wealthiest. At a moment marked by global uncertainty and institutional fatigue, she argues that waiting for systems or saviors is no longer enough and real progress begins with small, consistent acts in our own lives and communities. Drawing from her work in entrepreneurship and community building, Lin reframes audacity as a practical, repeatable choice — one that must start now, locally, and can still create ripple effects across wealth, opportunity, and systemic change on a global scale. Lin Sok is an entrepreneur, financial advisor, and tech founder focused on making wealth creation more accessible through education, policy, and innovation. With over 20 years of experience in financial services, she is the founder of Women & Money Montréal and co-founder of OWNI.ai, a platform redefining how people enter real estate through co-buying. She is known for translating complex financial strategies into concepts that are practical, human, and achievable. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx